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Beauty
Beauty · Olive Young bestsellers09.18 확인-
01
d'Alba Waterfull Tone-up Sunscreen
Ranked the #1 riser in Shopee's K-beauty category in April 2026. The same brand's Best Glow combo also made the top five.
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VT Reedle Shot 2-Step Hydrogel Mask
A two-step set: ampoule first, hydrogel mask second. Sold on fast calming and hydration.
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Medicube Age-R Booster Pro
A home-care device Olive Young flagged as a hot product, and the centre of the buy-the-machine, treat-yourself-at-home shift.
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CLIO x Korea Heritage Service eye palette
A Pro Eye Palette Air edition made with the Korea Heritage Service sold out in both colourways.
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Dive In low-molecular hyaluronic acid serum
High in the Hwahae rankings, which sit on 1.03 million user reviews. Sold on low-molecular hyaluronic acid for absorption.
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Ceramide Mochi Toner and Atobarrier 365 Cream
Both sit high in Hwahae's cosmetics Top 100, and both lead with ceramides and barrier repair.
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Mediheal mask, Bioderma toner, Beplain cleansing foam
Mediheal Essential Mask (#1 sheet mask, 3.1 billion sheets to date), Bioderma Hydrabio toner and Beplain mung-bean cleansing foam (20 million units sold) took the top of Olive Young's September list.
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Daiso beauty: 290 new products at once
Daiso's June event brought roughly 290 new SKUs from brands like Klavuu, TWOEDIT and Bonsep; July added about 920 more under a "Summer Glossy" push, and sellouts ran across some 800 beauty lines.
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Nock Archive
Known for a vintage-can body toner, blending oils shaped like chess pieces, and a pouch-refill serum mist.
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Olive Young tops brand reputation
Olive Young took #1 in the September 2026 cosmetics-retailer brand reputation index, though total data volume fell 4.92% from the previous month.
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Lush leads vegan cosmetics, index up 23.63%
Lush took #1 in the September 2026 vegan-cosmetics reputation index at 1,496,687, up 23.63% month on month.
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TIRTIR takes over Shopee's K-beauty top five
Three of the top five fastest-rising products on Shopee in January 2026 were TIRTIR items, led by the Mask Fit AI Filter cushion. K-beauty e-commerce exports passed $1 billion in a half-year for the first time, at $1.0353 billion.
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Sun care splits by texture
Past creams and sticks, sun gels, serums and ampoules are now on the popular lists — SKIN1004's sun serum, Botanic Farm's sun gel, Fromliere's sun ampoule.
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Pack cleanser
Leave it on the face for a minute and it claims to clear pores, hydrate and firm. A standout at the Olive Young sale.
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Ingredient-led beauty
The axis of K-beauty as the Olive Young sale showed it: shoppers read the ingredient list before the brand name.
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01
Dear Sonyeo Moisture Burst Jelly Pack
No. 1 overall in Olive Young's "Today's Ranking". The 10-sheet hydrating/cica set is down from ₩15,000 to about ₩9,900, and the listing claims "1 million sold out".
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02
Flymeal Protein Shake
No. 2 overall in Olive Young's "Today's Ranking". The 45 g pack sells for about ₩3,900, buy one get one.
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04
Anua PDRN Hyaluronic Acid Capsule Mist
No. 4 overall in Olive Young's "Today's Ranking". The 100 ml two-pack is down from ₩70,000 to ₩31,900. The same brand's PDRN serums sit at 12 and 20.
Beauty Olive Young bestsellers — see all →
Sources · Olive Young Today's Ranking · Olive Young Newsroom · Hwahae rankings · Shopee K-beauty report · Harper's Bazaar Korea · 일간투데이 Brand reputation
Food
Food · Convenience-store & dining launches09.18 확인-
01
Chuseok gift-set pre-orders close today
CU is taking pre-orders on about 710 Chuseok (Korean Thanksgiving) gift sets until September 18. Emart24 has about 30% more fresh-food sets than last year. The range now runs from gold bars and liquor to character goods and humanoid robots.
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CU tops September convenience-store brand reputation
In the Korea Corporate Reputation Research Institute's September 2026 brand-reputation analysis of convenience stores, CU ranked first, GS25 second and 7-Eleven third. CU's top associated keywords were "RESCENE", "charity coins" and "smoothies".
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emart24 x Ppangtube Pony, season 2
emart24 launched five breads and desserts — corn, injeolmi and others — with dessert creator Ppangtube Pony.
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GS25 Soft triangle kimbap
GS25 spent about a year on the process to launch a reworked triangle kimbap built around the taste of the rice itself.
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Convenience-store highballs: triple-digit growth three years running
CU highball sales grew 553% in 2023, 315% in 2024 and 190% in 2025, with the zero-sugar lineup still expanding.
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Culinary Class Wars tie-ins
Products made with Culinary Class Wars are in the stores — watch the dish, buy the dish.
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Wasabi pollock-roe balls, crab-flavour snacks, a steak ice bar
Familiar categories keep getting unfamiliar flavours. Shelf turnover is fast enough that a miss costs little.
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Small luxury
The convenience store has become a place that curates trends. People who can't buy the big thing still buy the small satisfaction.
Food Convenience-store & dining launches — see all →
Sources · 일간투데이 9월 Convenience stores Brand reputation · Travel & Taste · Cook & Chef News · Seoul Tourism Organization
Tech
Tech · Galaxy and home appliances09.18 확인-
iPhone Duo
Apple's first foldable iPhone, announced Sept 9. Korea is a first-wave country: pre-orders open Oct 16 at 9 p.m., sales start Oct 23. From KRW 3.29 million (256GB) to KRW 5.09 million (2TB).
Sources · Danawa DPG · Electronic Times · Samsung Newsroom
Fashion
Fashion · Musinsa and the street09.18 확인-
01
"Autumn clothes" searches up 53x · light padded jackets up 718%
On Musinsa, Korea's largest fashion platform, searches for "autumn clothes" rose about 53x year on year. August sales of light padded jackets jumped 718%, followed by spring/autumn coats (247%), fleece (218%), knits and sweaters (95%) and long-sleeve tees (94%). Musinsa is running an "Autumn '26 New Arrivals Week" online and offline from September 11 to October 5, with up to 15% off.
Sources · 뉴스핌 (2026.09.11) · Korea Fashion News 가을 new launches 위크 · JoongAng Economy News
Lifestyle
Lifestyle · How Koreans spend09.14 확인Sources · KBWhy it's up · Univ. Tomorrow 20s Lab
Travel
Travel · How Koreans travel now09.18 확인-
88% of Chuseok bookings are within a five-hour flight
Among overseas bookings departing September 23-27, destinations within roughly a five-hour flight made up about 88%. By country, Japan took 32.8% and China 25.4%, 58.2% combined. By search volume, Taiwan passed Thailand and the Philippines to reach No. 4.
Sources · Travel을말하다 추석 예약 measured (2026.09.06) · Booking.com 2026 Korea travel trends · Trip.com
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01
Original audio — matty.carlyocho
#1 on Instagram rising audio. 0:12 long, 2.1K reels.
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02
September — Earth, Wind & Fire
#2 on Instagram rising audio. 3:35 long, 189K reels.
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03
Original audio — taddaa.co
#3 on Instagram rising audio. 0:12 long, 4.3K reels.
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04
폼폼 — soooob
#4 on Instagram rising audio. 2:09 long, 3K reels.
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05
아이고 힘들다 — Melopaper
#5 on Instagram rising audio. 2:13 long, 3.3K reels.
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06
FALLEN ANGEL — JENNIE
#6 on Instagram rising audio. 3:20 long, 13K reels.
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07
Original audio — nctwish_official
#7 on Instagram rising audio. 0:10 long, 2.7K reels.
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08
house float on the water — いろんなためいき
#8 on Instagram rising audio. 2:23 long, 8.9K reels.
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09
NANA NANA — Dinix Music
#9 on Instagram rising audio. 1:03 long, 7.9K reels.
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10
Heart Drop — RESCENE (리센느)
#10 on Instagram rising audio. 3:03 long, 4.3K reels.
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11
자! 주목! — soooob
#11 on Instagram rising audio. 1:37 long, 1.2K reels.
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12
Skibidi — Girls' Generation-HRS
#12 on Instagram rising audio. — long, 1.1K reels.
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13
헤드라인 — 긴급뉴스
#13 on Instagram rising audio. 1:13 long, 4.9K reels.
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14
Every Day Was Beautiful — celestineday
#14 on Instagram rising audio. 2:12 long, 1K reels.
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15
Original audio — imkeonroot
#15 on Instagram rising audio. 0:14 long, 346 reels.
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16
노스탈지아 — BIG Naughty (서동현)
#16 on Instagram rising audio. 3:15 long, 1K reels.
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17
쇼팽 녹턴 2번 E flat 장조, Op. 9 No. 2 — 박은식
#17 on Instagram rising audio. 4:30 long, 1.8K reels.
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18
작고 예쁜 그림 한장 — Dodam
#18 on Instagram rising audio. 2:20 long, 5.9K reels.
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19
always with me ~ ghibli — Toru
#19 on Instagram rising audio. 3:40 long, 6.7K reels.
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20
꿈꾸던 어른이 되었나요? — 머무르
#20 on Instagram rising audio. 3:28 long, 3K reels.
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21
September — Clay K Slider
#21 on Instagram rising audio. 4:07 long, 2K reels.
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22
연애의 조건 (Love Options) — 베스티
#22 on Instagram rising audio. 3:15 long, 1.1K reels.
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23
[본격!챌린지대작전!!] PLAYYY — 왜요쌤(지윤정)
#23 on Instagram rising audio. 2:14 long, 114 reels.
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24
night letter — Hoonnie
#24 on Instagram rising audio. 2:36 long, 177 reels.
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26
To the Infinity Castle - Muzan vs Hash… — Diego Mitre
#26 on Instagram rising audio. 5:06 long, 4.4K reels.
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27
静かな夜が、私を抱きしめる — gamza
#27 on Instagram rising audio. 1:46 long, 2K reels.
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28
꽃길만 걷자 (feat. Fleekman) — 버블 사운드
#28 on Instagram rising audio. 3:34 long, 44K reels.
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29
아주 NICE — 세븐틴
#29 on Instagram rising audio. 3:13 long, 10K reels.
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30
Momentum in bloom — sueyalike
#30 on Instagram rising audio. 2:45 long, 2.1K reels.
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31
Today Was Enough — jehoda
#31 on Instagram rising audio. 2:55 long, 8.2K reels.
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32
옴뇸뇸 — BGM President
#32 on Instagram rising audio. 2:12 long, 6.3K reels.
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33
가을에 만나 — 윤건
#33 on Instagram rising audio. 3:43 long, 2.9K reels.
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34
넌 할수 있어라고 말해 주세요 — 동요
#34 on Instagram rising audio. 2:08 long, 1.1K reels.
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35
Training Season (Live from the Royal… — Dua Lipa
#35 on Instagram rising audio. 3:41 long, 26K reels.
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36
Calm but ready — sueyalike
#36 on Instagram rising audio. 3:30 long, 1.6K reels.
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37
REVENGE (Super Slowed) — 1HXSX, wnorg17
#37 on Instagram rising audio. 2:02 long, 86K reels.
Instagram Rising audio — see all →
Sources · Instagram Instagram app, Reels audio "Rising" list (checked 2026.09.06 04:05 KST) · ContentsPilot
TikTok
TikTok · Rising hashtags09.18 확인-
01
#animefyp
No. 1 on TikTok Creative Center Korea (7 days). 22.7K posts, 8.9M views. Category: News & Entertainment.
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02
#leagueoflegends
No. 2 on TikTok Creative Center Korea (7 days). 22.1K posts, 9.2M views. Category: Games.
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03
#jjk
No. 3 on TikTok Creative Center Korea (7 days). 20.4K posts, 8M views. Category: News & Entertainment.
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01
#올영세일
No. 1 on TikTok Creative Center Korea (30 days). 5.3K posts, 60.9M views. Category: Beauty & Personal Care.
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02
#wildrift
No. 2 on TikTok Creative Center Korea (30 days). 32.7K posts, 16.8M views. Category: Games.
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03
#가을코디
No. 3 on TikTok Creative Center Korea (30 days). 9.6K posts, 44M views. Category: Apparel & Accessories.
TikTok Rising hashtags — see all →
Sources · TikTok Creative Center (Korea)
YouTube
YouTube · Long-form Top 3009.18 확인-
01
KATSEYE (캣츠아이) 'Hootie Frutti' Official MV
#1 among Korean-artist videos on kworb Asia realtime; #4 across Asia overall.
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02
KATSEYE (캣츠아이) "Animal" Official MV
#2 among Korean-artist videos on kworb Asia realtime; #6 across Asia overall.
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03
PSY - GANGNAM STYLE(강남Style) M/V
#3 among Korean-artist videos on kworb Asia realtime; #8 across Asia overall.
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04
ILLIT (아일릿) ‘It’s Me’ Official MV
#4 among Korean-artist videos on kworb Asia realtime; #9 across Asia overall.
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05
LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV
#5 among Korean-artist videos on kworb Asia realtime; #10 across Asia overall.
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06
BTS (방탄소년단) '2.0' Official MV
#6 among Korean-artist videos on kworb Asia realtime; #19 across Asia overall.
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07
ENHYPEN (엔하이픈) 'Bloody Paradise' Official MV
#7 among Korean-artist videos on kworb Asia realtime; #27 across Asia overall.
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08
KATSEYE (캣츠아이) "Gameboy” Official MV
#8 among Korean-artist videos on kworb Asia realtime; #49 across Asia overall.
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09
BTS (방탄소년단) 'Dynamite' Official MV
#9 among Korean-artist videos on kworb Asia realtime; #58 across Asia overall.
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10
LE SSERAFIM (르세라핌) 'BOOMPALA' OFFICIAL PERFORMANCE FILM
#10 among Korean-artist videos on kworb Asia realtime; #66 across Asia overall.
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11
LE SSERAFIM (르세라핌) 'Made My Night (feat. EJAE)' Official Visualizer
#11 among Korean-artist videos on kworb Asia realtime; #71 across Asia overall.
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12
소연 (SOYEON) '퇴사할게여 (Narr. 기안84)' Official Music Video
#12 among Korean-artist videos on kworb Asia realtime; #73 across Asia overall.
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13
TUIDE (튜이드) ‘SUN KISS’ Official MV
#13 among Korean-artist videos on kworb Asia realtime; #76 across Asia overall.
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14
LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Dance Practice
#14 among Korean-artist videos on kworb Asia realtime; #77 across Asia overall.
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15
CORTIS (코르티스) 'REDRED' Official MV
#15 among Korean-artist videos on kworb Asia realtime; #89 across Asia overall.
YouTube Long-form Top 30 — see all →
Sources · kworb Asia realtime chart · TubeBoard creator rankings
Music
Music · Spotify Korea09.18 확인-
01
Jung Kook — Seven (w/ Latto)
#1 on the Spotify Korea daily chart.
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02
CORTIS — REDRED
#2 on the Spotify Korea daily chart.
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03
RESCENE — LOVE ATTACK
#3 on the Spotify Korea daily chart.
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04
BIG Naughty — Nostalgia
#4 on the Spotify Korea daily chart.
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05
Jimin — Who
#5 on the Spotify Korea daily chart.
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06
IU — Dear my crazy soulmate
#6 on the Spotify Korea daily chart.
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08
Redoor — Forever Has Always Been
#8 on the Spotify Korea daily chart.
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09
RESCENE — Deja Vu
#9 on the Spotify Korea daily chart.
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10
RESCENE — Pretty Girl
#10 on the Spotify Korea daily chart.
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11
ATEEZ — BAD
#11 on the Spotify Korea daily chart.
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12
HANRORO — 0+0
#12 on the Spotify Korea daily chart.
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13
aespa — LEMONADE
#13 on the Spotify Korea daily chart.
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14
KiiiKiii — Pop Off Pop Off
#14 on the Spotify Korea daily chart.
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15
Post Malone — Sunflower - Spider-Man: Into the Spider-Verse (w/ Swae Lee)
#15 on the Spotify Korea daily chart.
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16
IU — Unknown Planet
#16 on the Spotify Korea daily chart.
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17
HANRORO — Landing in Love
#17 on the Spotify Korea daily chart.
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18
Nerd Connection — If I have you only (My love X Nerd Connection)
#18 on the Spotify Korea daily chart.
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19
Hearts2Hearts — RUDE!
#19 on the Spotify Korea daily chart.
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20
ILLIT — It's Me
#20 on the Spotify Korea daily chart.
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21
BIGBANG — BiiiG
#21 on the Spotify Korea daily chart.
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22
HANRORO — Let Me Love My Youth
#22 on the Spotify Korea daily chart.
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23
I.O.I — Suddenly
#23 on the Spotify Korea daily chart.
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24
Hearts2Hearts — Lemon Tang
#24 on the Spotify Korea daily chart.
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25
WOODZ — Drowning
#25 on the Spotify Korea daily chart.
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26
TUIDE — SUN KISS
#26 on the Spotify Korea daily chart.
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27
KiiiKiii — 404 (New Era)
#27 on the Spotify Korea daily chart.
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28
Girls' Generation-HRS — Skibidi
#28 on the Spotify Korea daily chart.
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29
JANNABI — for lovers who hesitate
#29 on the Spotify Korea daily chart.
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30
Nerd Connection — Good Night Good Dream
#30 on the Spotify Korea daily chart.
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31
Woo — We Are (w/ Loco, GRAY)
#31 on the Spotify Korea daily chart.
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32
데이먼스 이어 Damons year — yours
#32 on the Spotify Korea daily chart.
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33
The Black Skirts — Ling Ling
#33 on the Spotify Korea daily chart.
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34
RESCENE — Runaway
#34 on the Spotify Korea daily chart.
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35
D.O. — Guitarist
#35 on the Spotify Korea daily chart.
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36
OFFICIAL HIGE DANDISM — Pretender
#36 on the Spotify Korea daily chart.
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37
Lim Young Woong — ToTo
#37 on the Spotify Korea daily chart.
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38
TAEYEON — Bansanka
#38 on the Spotify Korea daily chart.
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39
Hearts2Hearts — FOCUS
#39 on the Spotify Korea daily chart.
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40
Epik High — Love Love Love
#40 on the Spotify Korea daily chart.
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41
YENA — Catch Catch
#41 on the Spotify Korea daily chart.
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42
JENNIE — Less than a Lover
#42 on the Spotify Korea daily chart.
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43
ENHYPEN — Bloody Paradise
#43 on the Spotify Korea daily chart.
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44
BTS — SWIM
#44 on the Spotify Korea daily chart.
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45
fromis_9 — Vitamin ME
#45 on the Spotify Korea daily chart.
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46
BOL4 — Please Summer!
#46 on the Spotify Korea daily chart.
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47
JENNIE — FALLEN ANGEL
#47 on the Spotify Korea daily chart.
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49
Hearts2Hearts — STYLE
#49 on the Spotify Korea daily chart.
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50
Jin — Don’t Say You Love Me
#50 on the Spotify Korea daily chart.
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52
Lim Young Woong — Please Be Happy
#52 on the Spotify Korea daily chart.
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53
LEE CHANHYUK — Endangered Love
#53 on the Spotify Korea daily chart.
Music Spotify Korea — see all →
Sources · Spotify Korea daily (kworb)
Box Office
Box Office · Daily admissions09.18 확인-
01
The Intern
Released 2026.09.16. No. 1 in daily admissions (KOFIC ticketing data).
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02
The Odyssey
Released 2026.08.05. No. 2 in daily admissions (KOFIC ticketing data).
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03
Resident Evil: Night Zero
Released 2026.09.17. No. 3 in daily admissions (KOFIC ticketing data).
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04
Obsession
Released 2026.09.02. No. 4 in daily admissions (KOFIC ticketing data).
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05
Spider-Man: Brand New Day
Released 2026.07.29. No. 5 in daily admissions (KOFIC ticketing data).
-
06
The Drama
Released 2026.09.09. No. 6 in daily admissions (KOFIC ticketing data).
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07
Coming of Age
Released 2026.09.16. No. 7 in daily admissions (KOFIC ticketing data).
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08
Gills
Released 2026.09.09. No. 8 in daily admissions (KOFIC ticketing data).
-
09
Gyeongju Travelogue
Released 2026.08.26. No. 9 in daily admissions (KOFIC ticketing data).
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10
Sing Again
Released 2026.09.02. No. 10 in daily admissions (KOFIC ticketing data).
Box Office Daily admissions — see all →
Sources · MovieChart · KOFIC ticketing data
Games
Games · Korea09.18 확인-
01
League of Legends
MOBA from Riot Games. No. 1 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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02
FC Online
Sports from EA Korea Studio. No. 2 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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03
Valorant
FPS from Riot Games. No. 3 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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04
PlayerUnknown's Battlegrounds
FPS from Krafton. No. 4 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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05
MapleStory
MMORPG from Wizet Studio. No. 5 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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06
Overwatch 2
FPS from Blizzard. No. 6 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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07
Sudden Attack
FPS from Nexon GT. No. 7 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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08
Roblox
Role-playing from Roblox Corporation. No. 8 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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09
StarCraft
RTS from Blizzard. No. 9 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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10
Aion 2
MMORPG from NCSoft. No. 10 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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11
Lost Ark
MMORPG from Smilegate RPG. No. 11 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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12
Lineage
MMORPG from NCSoft. No. 12 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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13
Dungeon & Fighter
Action RPG from Neople. No. 13 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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14
MapleStory Worlds
Other from Nexon. No. 14 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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15
Minecraft
Adventure from Mojang. No. 15 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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16
Path of Exile 2
MMORPG from Grinding Gear Games. No. 16 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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17
Eternal Return
Strategy shooter from Nimble Neuron. No. 17 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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18
Eclipse: The Awakening
MMORPG from NPIXEL. No. 18 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
-
19
Diablo II
Action RPG from Blizzard. No. 19 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
-
20
TalesRunner
Racing from Raon Entertainment. No. 20 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
Sources · GameMeca Popular games
Memes · Slang
Memes · Slang and catchphrases09.18 확인-
01
Bamti · guilty bamti · bamti-ness
"Bamti" describes a person, object or situation that looks subtly tacky or naff. It started as a meme image built on a player name from the game LINE PLAY and spread through online communities. In 2026 it grew spin-offs: "guilty bamti" (tacky but you like it), "bamti vibes" and "bamti-ness". Trend outlet Careet covered it on September 16 as "the opposite of bamti is Jang Won-young".
Sources · 캐릿 "요즘 뜨는 Memes" (2026.09.16) · Harper's Bazaar Korea · Gogumafarm · Preply Slang survey